The merch person will the first person to set up and the last person to tear down. In the merch hub, students work alongside the merchandise manager assisting with load-in, set up, selling, and tear down.

At the end of the tour, students are put to the test - they run the merch booth solo for one night.

“I'm definitely going to apply some of the merch booth strategies I learned to my own band when I get home.” - fall 2019 participant

“I worked the merch booth on the last day in Dallas. On day one I was reserved and quiet at the merch booth. On the last day, in Dallas, I was able to work the merch booth very well and communicate with customers.

I have anxiety issues and I often have trouble communicating and solving problems on my own but over the course of the five days in the program, I was able really to hone my problem-solving abilities and communicate more effectively.” - fall 2019 participant